Chen Yaochang, Global Vice President and Great China President of Wal-Mart, led his team to attend the 4th International Retailers’ Sourcing Fair (IRSF). What kind of enterprise can be the supplier of Wal-Mart? Mr. Cheng told the standard in the interview—green and low price.

Mr. Chen brought “conditions” with him for the “blind dates” with suppliers in Nanjing. “Wal-Mart’s suppliers should obey laws and have social responsibilities. Plus, they have to protect the environment and reduce the waste of energy!” For example, the traditional ink contains many heavy metals which will lead to pollutions of soil, water and air. Therefore, Wal-Mart prefers those suppliers who use the black ink and stop the color printing on common corrugated paper, which is more environmental protecting.

At present, Wal-Mart establishes the direct sourcing relations with a vegetable base in Nantong, which can not only raise the quality of agricultural products in Wal-Mart but also increase the incomes of farmers. Of course, the costs saved during the direct souring will be returned to Wal-Mart customers to stimulate consumption. Meanwhile, understanding the difficulties for export enterprises, Wal-Mart is considering opening channels of national marketing for them.

Mr. Chen said, the high requirement for suppliers comes from the high insight from Wal-Mart’s customers. In order to stick to the slogan—“Always Low Prices”, Wal-Mart strictly controls every link in the supply chain. Every week, Wal-Mart makes investigations on market prices to make sure its prices are lower than others. (Modern Express)