Intellectual Property Protection Ecological Alliance established in Nanjing
Under the guidance of the Jiangsu Provincial Intellectual Property Office, Suning established the Intellectual Property Protection Ecological Alliance in Nanjing in association with Apple, Midea, Unilever, Mi, Adidas and other 30 well-known brands, the Sino-British Trade Association and its intellectual property agency, calling for multi-component governance. And Suning Intellectual Property Protection Center was also online at the same time.
It is understood that the alliance will help Suning do the qualification auditing and quality control, and purify the platform, strengthen brand protection, combat piracy under the guidance of Jiangsu Province intellectual property offices and the support of professional institutions.
Reporters learned that as long as rights or brands holders register Suning Intellectual Property Protection Center account (ipp.suning.com), they can complain and report on the existence of infringement. Suning will quickly processed in cases when receive complaints and reports.